The Future Of Apple And Its Increasing Technology - 762 Words

The topic of this paper is the future of Apple and their increasing technology, their competition and life without Steve Jobs. Apple continues to keep consumers interest peaked because of their innovativeness. The company is quite dedicated to keeping their name before consumers. The company is definitely not afraid of over exposure. Apple keeps consumers anticipating the next innovative technological product. Apple implores niche marketing which according to our text all the organization tore create more narrowly focused marketing plans. (Finch, 2012) This company is worth more that top running companies such as Amazon, Facebook, Google and Microsoft. (Carr, 2013) According to the article by Carr, Apple’s margins declined and the company does not have any new products in the pipeline. (Carr, 2013) However, one would be seriously delusional to this that Steve Jobs was just thinking in the present. Jobs was a forward thinker and marketing would have continued to present ideas that are being worked on presently. Carr’s article sites that fact that Apple’s quantum leaps were never â€Å"fast and furious.† (Carr, 2013) This in itself would substantiate that there is something in the pipeline and Wall Street is anticipating the new arrival. Apple is a company that is well aware of its market segmentation. They have been in business for numerous years and have a true following. Their marking techniques have allowed them to understand what appeals their targetedShow MoreRelatedLeadership and Innovation at Apple, Inc. Essay595 Words   |  3 PagesThis case goes over how Apple experienced a rough downturn from 1985-1997, but managed to innovate their way out of that challenging time to an incredible turnaround and rise from 1997-2009 (Pearce II Robinson, 2011). 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